The Nature Conservancy's Green Tie Affair

Event identity for the Green Tie Affair, The Nature Conservancy Minnesota's largest biannual event. 2017's guest speaker
was Joel Satore, award-winning photographer with National Geographic, which helped drive the theme of the event:
Our Focus: Nature's Future. Playing off of the photography theme, event collateral such as the invitation and save the dates featured photographs and cameras to further this concept. Additional considerations in regards to the print materials were
made to stay within The Nature Conservancy's mission of "Protecting nature, for people today and future generations"
by printing everything on environmentally friendly materials, and including postcards in the invitation that provided
a second use for the invitation.


Save the date postcards


Invitation with removeable postcards and RSVP card


Event signage and name badges